Opportunity cost

The Best Money Secret Ever!
Understanding Opportunity Cost:

Many times, the biggest obstacle to effective financial planning is the lack of understanding opportunity cost and the impact it has on personal finance. In order to take advantage of an opportunity, something else must always be given up. Opportunity cost is basically what you lose by choosing one opportunity and giving up the next best choice. For a detailed insight into the law of opportunity costs, read the full story in 2nd Quarter 2013 issue of The Financial Informer.